Sugarpie Cupcakes - Nairobi, Kenya

We believe that work should be fun and people should do what they love. We love to bake and we love to eat and we’re excited to share what we love with our customers.

We believe in the importance of women’s education and access to opportunities, which is why we hire young women who haven’t had access to schooling and provide them with the training and skills to build long-term professional careers.

We believe that through job creation in the low-skilled market we can generate immediate and sustainable social impact in Kenya, where unemployment is 40%. Women constitute less than a third of the formal workplace with only about a third in management positions in the private sector, demonstrating an extraordinary underrepresentation not only of women in leadership roles, but in  

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the formal job sector. Hiring women and providing them with access to education and professional development will create a better prepared female workforce, enabling women to leave informal work where they are often mistreated and underpaid and into the formal sector, providing them with the tools and opportunities to radically improve their lives.