RADIO SIMBA 91.3 FM - Bungoma, Kenya

Radio Simba is positioned as ‘Mwananchi” radio station, which could also be described as “The Radio Station Built for Common Mwananchi”.

All of the elements heard on Radio Simba were designed from the input and feedback collected from extensive local research studies and its unique “FM Radio Start-Up” pre-launch campaign.

The on- air presentation language of Radio Simba is 100% Swahili (being the only Commercial FM station in the region to do so ) with programmes designed to appeal to residents of Rift valley, Western and Nyanza where majority of listeners are farmers and small scale business persons , aged between 18 and 65 years, in lower, middle and upper socio-economic groups.

Radio Simba plays best music mix for listeners, from the 70’s, 80’s, 90’s and  

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today, ranging from local popular songs to the best of the world best music. The station reflects the wide variety and rich history of contemporary popular music , along with special lifestyle, farming ,Culture ,Business features and exciting radio contests and promotions, designed as relevant to the target audience and with prizes these listener’s love to win.

The Radio Simba image portrays all that the upwardly mobile listeners are attracted and is a talking point amongst residents, where neighbours and friends are encouraged to relate to the station and exchange views on what the station offers.
Radio Simba ni Sauti Ya Jamii.