Taifa Outdoor Limited - Nairobi, Kenya

Taifa Outdoor Ltd is one of upcoming providers of outdoor advertising services in Kenya with a media holding in large format static displays covering Nairobi and upcountry .Our media is tailored in formats targeting both pedestrian and vehicle traffic and are strategically placed at spectacular spots for maximum visibility.
Effectiveness:
Our media will definitely serve you as an efficient and effective way of reaching your potential customers.
As media sellers, we have always adhered to all the three measures applied when considering the ratings of advertising spots namely:
1. Frequency in terms of exposures to the advertisement by motorists.
2. Reach - to determine the number of potential customers who view the advertisement in any month.
3. Gross Ratings Points (GRP),  

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which equals the percentage of target audience reached by a billboard, times the frequency they see it in a given time period.
With these factors taken into consideration in our choice of advertising sites, the effectiveness of our media is automatically maximized.
Relevance:
Outdoor advertising though traditional and having been here for a long time still remains the most efficient in terms exposing and promoting brands and is also cost effective. It targets both level of customers – both low end and high end.
Products:
Some of products in Taifa Outdoor product line include the following:
1. Sky Signs
2. Wall Signs
3. Street Light Advertising