Saada - Nairobi, Kenya

Saada is a revolutionary messaging and mobile money sales platform that is designed to increase digital sales and data collection. It features two plug & play components. The first is the FLOW-Builder Microservice, which makes it possible for businesses to create USSD and Whatsapp Flows within minutes, without having to rely on a technical team. The second is the Integration Microservice, which allows businesses to easily integrate auxiliary service providers such as card payments, mobile money payments, insurance payments, and bill payments. This is made possible by a centralized customer experience that is based on configuration, allowing any changes to be instantly cascaded across all channels. Saada, launched in Kenya, is redefining the way businesses access digital services.