MarketForce - Nairobi, Kenya

MarketForce is an innovative tech firm based in the US, Kenya, and Nigeria, committed to providing a comprehensive B2B commerce and fintech platform, dubbed 'RejaReja' (Swahili for 'retail'), to Africa's 100 million merchants. This platform allows merchants to easily access, order, and pay for inventory digitally, apply for financing, accept digital payments, and earn extra income from selling digital financial services such as airtime, electricity tokens, and bill payments. Since launching in 2018, MarketForce has been rapidly developing, receiving backing from YC, and is currently operating in five countries throughout sub-Saharan Africa, with over two hundred thousand merchants and fifty consumer brands transacting on the platform.