Trufoods Ltd - Nairobi, Kenya

Sweet beginnings
Trufoods started business back in 1958 and initially focused on contract manufacturing for multi-nationals involved in agribusiness such as Brooke Bond. Following growth and seizing opportunity, Trufoods decided to start developing ‘in the kitchen’ and ‘on the table’ brands, specifically made for the wider Kenyan market. The first products Trufoods produced and sold were jams, under the now iconic Zesta Brand. Soon after, this offering expanded to include fruit juices and later on, food and vegetable products.

Organic growth
In 1964 Trufoods joined forces in product distribution with Kabazi Canners for its Kenylon brand, but the two companies continued to operate independently. Continuous research and product development enabled the companies to introduce  

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additional products under both the Zesta and Kenylon brands, and strong ties with farmers, which flourished from our ‘grow local agriculture’ policy, meant that sufficient amounts of raw materials were available for a steady growth in demand.

With time, the Trufoods offering grew to include a range of market leading jams, canned vegetables, sauces, tomato paste, peanut butter, drinking chocolate power and many other products with several of the brands continuing to lead the market in their various categories.

A tasty boost
In late 2005, following the passing of Trufoods’ esteemed and visionary founder DR. Shah, Trufoods was acquired by KAVAMA. It wasn’t business as usual though, as the new ownership contributed to the Trufoods success story with a new approach to business including a lean management structure, streamlined processes and a fostering of greater sense of ownership and belonging within the organization.

Sprouting to new heights
Zesta jam is the current market leader in Kenya, Uganda, Zambia and Tanzania while the Kenylon brands continue to enjoy growing popularity in the region. The recent Super Brands recognition awarded to Zesta and Kenylon further affirms Trufoods’ brand leadership in the local market.
Beyond success here at home, Trufoods is taking traditional Kenyan githeri to the Diaspora markets such as the United Kingdom, Australia and the United States, and has now got its eyes set on taking our beloved Kenyan taste to other countries in the COMESA region.

Sowing for the future
In 2009, as part of an operations streamlining and centralization process, Kabazi Canners factory was closed and all production was moved to the Trufoods factory along Jogoo road. The next step in this process is moving all Trufoods production to a new, state-of-the-art factory as part of the answer to the rising demand for Trufoods products and our quest for unmatched product quality.

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The World of “True” Foods
True to our word
“Trufoods is a market leader in the production and marketing of Region’s most cherished food and grocery brands for over 50 Years. With the promise of nutritious and quality products, Trufoods has genuinely continued to uphold their reputation for bringing tasty goodness to East Africa and beyond.”

At Trufoods we have a long heritage of keeping the promises to our customers. Quality, Consistency, Innovation; these are some of the values at the heart of all that we do.

You can trust that any Trufoods product you enjoy is the result of a modern production process that is closely monitored, to ensure that they always meet your high expectations.

Thanks to our long standing relationship with local farmers, most of the raw materials that go into your chosen Trufoods brand have been hand-picked from the cream of the crop, and are delivered to us fresh and ready for the quality Trufoods product.

As we continue to uphold our promise to you and to produce the finest food products, it’s no wonder that Trufoods brands are the chosen preference of smart and health conscious households throughout East Africa.

True Vision
To be the trusted and sustainable provider of Quality food products in Africa and beyond

True Mission
We are committed to the provision of high quality and sustainable food products through improved efficiencies, focused customer service and increased brand equity built on Quality products.

True Values
Customer driven
Committed to Quality, efficiency and Innovation
Trust, Integrity and teamwork
Be mindful of our environment and social responsibility
Strategic Goals
Customers – to be a customer oriented leader in the provision of quality food products

Products – To exceed our customer’s expectation in product quality, innovation and availability

Processes – To have efficient and effective processes that deliver customer value

People – To be a preferred equal opportunity employer