Job offer: Brand /marketing Manager

Strategy Building

• Develop a comprehensive brand plan for the fiscal year, which includes strategy formation, identifying target audience, selection of promotional tools, budgeting, and communication planning. Adjust pricing and set market share and sales targets as needed. Document all records meticulously.

Execution of Marketing Strategy

• Prepare and ensure timely distribution of POS and communication materials to the sales team. Conduct market surveys to refine product positioning and market segmentation based on dynamic market needs.

Reviews and Assessments

• Analyze weekly sales data, manage stock levels, and assess marketing activities' effectiveness. Engage in field work to gather direct feedback and revise marketing strategies accordingly.

Team Development

• Set goals, review team performance, mentor staff, and collaborate with HR for talent management and training initiatives.

Required Skills and Qualifications

• Candidate must have solid experience in strategy design and brand management, excellent fluency in French/Swahili, and in-depth knowledge of MS Office and media. Over 8 years of marketing expertise required.